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Smart Recommendation Engine - AI Examples

AI recommendation systems for e-commerce, content, B2B. Collaborative filtering, hybrid approaches. Practical cases.

Recommendation systems combine collaborative filtering, content-based and recent LLM approaches for personalisation. From product recommendations to content discovery.

E-commerce product recommendations

A webshop used a hybrid model: collaborative filtering for "customers who bought X" and content-based for cold start. Conversion increased 25%.

  • Hybrid model
  • Cold start handling
  • Real-time scoring

B2B content recommendations

A professional SaaS used embeddings to find similar articles and resources. Engagement and time-on-site increased.

  • Semantic embeddings
  • User behaviour signals
  • Diversity in results

Key takeaways

  • Hybrid approaches work better than pure collaborative or content-based.
  • Cold start is solvable with content features or popular items.
  • Measure impact via A/B tests and engagement metrics.

How AVARC Solutions can help

AVARC Solutions builds recommendation engines: from classical ML to embedding-based. We integrate with your product catalog and user data.

Further reading

What is an LLM?

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Frequently asked questions

LLMs can help with natural language query. For scale we often use embeddings + vector search.

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