Hotjar vs FullStory: Comparison for Heatmaps and Session Replay
Compare Hotjar and FullStory on heatmaps, session replay, and UX insights. Discover which platform best fits your user research.
Hotjar
UX research tool with heatmaps, session recordings, surveys, and feedback widgets. Hotjar is affordable and easy to use. Popular with small to medium teams for quick UX insights.
FullStory
Digital experience intelligence platform with session replay, rage clicks, and funnel analysis. FullStory offers better search and analytics on sessions. More enterprise-oriented and costlier.
Comparison table
| Feature | Hotjar | FullStory |
|---|---|---|
| Heatmaps | Click, move, scroll heatmaps | Rage clicks, dead clicks |
| Replay quality | Good, DOM-based | Higher quality, better for SPA |
| Search | Basic filter | Powerful session search |
| Surveys | Built-in, feedback widgets | Integrations |
| Pricing | Cheaper, free trial | Costlier, enterprise |
| Integrations | Broad | Segment, data warehouse |
Verdict
Hotjar wins on price and simplicity. FullStory wins on replay quality and session analytics. For most teams: Hotjar. For enterprise and advanced search: FullStory.
Our recommendation
AVARC Solutions recommends Hotjar for most clients — good balance of price and features. FullStory for enterprise clients wanting to search sessions and analyze advanced funnels.
Frequently asked questions
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