PostHog vs Amplitude: Comparison for Product Analytics
Compare PostHog and Amplitude on product analytics, funnels, and AI integration. Discover which platform best fits your SaaS and AI app analytics.
PostHog
Open-source product analytics with events, funnels, session replay, and feature flags. PostHog can be self-hosted or cloud. All-in-one: analytics, heatmaps, A/B tests. Popular with developer-first teams.
Amplitude
The leading product analytics platform for growth teams. Amplitude offers cohort analysis, retention, and AI-powered insights. Strong in behavioral analytics and enterprise. B2B and B2C focus.
Comparison table
| Feature | PostHog | Amplitude |
|---|---|---|
| Model | Open-source, self-host or cloud | SaaS only |
| Events | Flexible schema, autocapture | Rich taxonomy, recommended events |
| AI | HogQL for custom queries | Amplitude AI, insights, recommendations |
| Session replay | Built-in | Via partner (SessionStack) |
| Feature flags | Built-in | Amplitude Experiment |
| Pricing | Generous free tier, self-host free | Free tier, then enterprise |
Verdict
PostHog wins on developer experience and self-host. Amplitude wins on product analytics depth and enterprise. For startups and dev teams: PostHog. For growth and enterprise: Amplitude.
Our recommendation
AVARC Solutions uses PostHog for most client projects — the combination of analytics, feature flags, and session replay in one tool fits our stack. We recommend Amplitude for clients with dedicated growth teams.
Frequently asked questions
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